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16 STYLES / DESIGNED BY WILL ASHDOWN / 2017
200 EXTRALIGHT
Quiet type for loud ideas
300 LIGHT
Quiet type for loud ideas
400 REGULAR
Quiet type for loud ideas
500 MEDIUM
Quiet type for loud ideas
600 SEMIBOLD
Quiet type for loud ideas
700 BOLD
Quiet type for loud ideas
800 EXTRABOLD
Quiet type for loud ideas
900 BLACK
Quiet type for loud ideas
ASHBY TEXT
SEMIBOLD
48 PT
LEADING 1.2
TRACKING 0
Click the text to type
Steel, smoke and seven hills. Quiet type for loud ideas.
BOLD / 28 PT
Kelham Island at half past six
REGULAR / 20 PT
0123456789 £$%&
ITALIC / 40 PT
Every letter drawn by hand
A long read in Ashby Text
The proof press is slow, which suits the work. We set a page, print it on the book stock, and read it at the size it will be read. A curve that looks right on screen can go soft on uncoated paper. The answer is usually more air, a flatter serif and one more proof.
Ashby Text was drawn for long reading at 9 to 12 point. The roman and italic were tested in essays, reports and a printed annual before release.
fi fl
Ligatures
Ag
Italic
1/2
Fractions
“ ” ‘ ’ ; :
Punctuation
123
Tabular figures
→
Arrows
é ñ ø
Accents
£ $ €
Currency
A
A
B
B
C
C
D
D
E
E
F
F
G
G
H
H
I
I
J
J
K
K
L
L
M
M
N
N
O
O
P
P
Q
Q
R
R
S
S
T
T
U
U
V
V
W
W
X
X
Y
Y
Z
Z
0
0
1
1
2
2
3
3
4
4
5
5
6
6
7
7
8
8
9
9
&
&
@
@
?
?
!
!
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| Licence | Desktop | Web | App | Desktop and web |
|---|---|---|---|---|
| Price | £160 | £160 | £240 | £260 |
| Computers | Up to 5 in one company | Not included | Not included | Up to 5 in one company |
| Websites and page views | Not included | Own sites, up to 250,000 views a month | Not included | Own sites, up to 250,000 views a month |
| Apps | Not included | Not included | One app, any platform | Not included |
| Logos and print | Yes | Not included | Not included | Yes |
| Video and broadcast | Yes | Not included | Not included | Yes |
| Files | OTF | WOFF2 | TTF | OTF and WOFF2 |
Set a line in your own words, then license what you use. Trial fonts are for testing, mock-ups and pitches only.